TESCO FEED YOUR CHRISTMAS SPIRIT 2024

Tesco's Christmas ad tells a touching story of a young man who fondly remembers his mother during the festive season. As he navigates his world, everything around him transforms into a whimsical gingerbread wonderland.

Working under the creative management team at MADE workshop, I oversaw the scenic finish that brought this enchanting gingerbread world to life. Significant attention was given to various dressing and hero props that added depth to the story, including a practical drum kit, and a practical gingerbread scooter. The biggest challenge was our gingerbread attic space, including layers of foam, sculpted, sealed, painted and finally iced by our incredible team of scenic artists and makers.