Tesco's Christmas ad, "Feed Your Christmas Spirit," tells a touching story of a young man who fondly remembers his mother during the festive season. As he navigates his world, everything around him transforms into a whimsical gingerbread wonderland—his familiar streets, the barbershop he frequents, and even his entire home become vibrant and deliciously decorated with gingerbread details.

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Working under the creative management team at MADE workshop, I oversaw the scenic finish that brought this enchanting gingerbread world to life. Significant attention was given to various hero props that added depth to the story, including a practical drum kit, and a gingerbread action vehicle that captures the spirit of creativity and joy.

The ad culminates in a heartwarming celebration of family and tradition, reinforcing the importance of cherished memories and togetherness during the holiday season. With delightful visuals and a whimsical narrative, Tesco invites viewers to embrace the joy of Christmas, reminding them to "Feed Your Christmas Spirit" with love, warmth, and the delightful flavours of the season.

 Images and video © Copyright Strathie Film all rights reserved.